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JOHN EVANOFF, President/CEO
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Concentrating on Experience Marketing and seamless integration of direct mail programs, casino events and promotions, advertising and media relations to build you the best campaign and brand name for your individual property. Your staff of employees will become excited about your properties marketing plan. We grow your database and strengthen your market share. If you need an agressive hotel/casino marketing campaign, e-mail me today.
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John Evanoff Developing your brand with projects designed to increase your companies revenue.
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Retention and Acquisition: We give you that important first chance to retain your customer base, acquire a new trip from a customer who once appreciated your property and create new customers with unique tried-and-true strategies. Experience Marketing is understanding what the customer desires and meeting their needs before they make the trip to your property. We bring all your departments together to give the customer the wow experiences and sensations he will want to talk to others about when he goes home.
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- People like and look forward to receiving mail offering them a handshake in the form of personalized communications. Let us develop a direct mail casino marketing program focused on creating customer loyalty and generating incremental trips among your in-house players. We know how to target customers that haven't visited your property yet and can specialize your casino tracking system to provide you with the best results for building market share.
Marketing & Casino Management Professional
Dynamic supervisory and management career, marketing in a highly competitive casino market. Expert in building a top-producing marketing and advertising organization from the ground up using proven strategic market share capture tactics. Outstanding record of achievement in supervision of key marketing and games personnel in the hotel/casino arena. Excellent communicator coupled with an ability to actively manage change and contribute to the success of an aggressive marketing plan.
Demonstrated achievements in:
· Preforma and Event/Promotion Planning
· Direct Mail and Advertising Management
· Target Performance Evaluation
· Promotion and Event Analysis
· Department Budgeting and Forecasting
· Department Computer & Marketing Training and Development
· Competitive New Graphic Intensive Customer Event/Promotion Offers & Advertising
Computer Skills: Office XP Professional Excel, Word, Publisher, Access, Outlook, Frontpage and PowerPoint, IBM AS400, Showcase Vista, Microsoft Picture-It, Calendar Creator 10, Photoshop, Quark XPress, PageMaker, Adobe CS, Illustrator, Macromedia Flash, Corel, Windows XP; WordPerfect, Dbase; Lotus 123, GW-Basic programming, AS400 programming, database management, tracking and query in Konomi, Acres, Aristocrat OASIS, Ballys ACSC, SDS, CMS, LMS and IGT systems. World Wide Web Page Production (HTML & Java Literate) and coordination for use of Internet search engines. (95 wpm keyboard speed)
Highly proficient in database management; direct mail invitation production; advertising; copy writing; business and letters; solid understanding of graphic and text interface for desktop publishing and pre-press design. Presentations include spreadsheets and large-scale casino analyst formats with graphs.
EXPERIENCE:
STRONG SUPERVISORY AND ORGANIZATIONAL SKILLS IN MARKETING AND PUBLIC RELATIONS.
Professional Profile:
Extensive executive managerial, marketing, public relations, advertising, media buying, database, computer and writing skills. More than 30 years of Hotel/Casino experience including Director of Operations, Director of Marketing, Casino Marketing Manager, Direct Mail Marketing Manager, Director of IT, Marketing Coordinator, Hotel/Casino Database Manager, Senior Executive Casino Host, Shift Games Manager, Games Supervisor and Expert dealer of many and varied pit games including dice, bj, roulette, paigow tiles, baccarat, paigow poker, poker, and others.
Professional Experience:
More than 15 years of hotel/casino/resort marketing and management experience Held positions as Director of Casino Operations, Marketing Manager, Direct Mail Marketing Manager, Database Marketing Manager, Corporate Analyst, IT Director/Manager, Senior Executive Casino Host and Table Games Pit Manager and Dealer. Solid background and understanding of graphic and text interface for desktop publishing and pre-press, copy writing, event and promotion print creation and design, conditioning and formatting large scale resort analysis projects, graphing and sorting database tables for data entry and file development, web page design, and proficient with all Adobe products including Photoshop CS, Illustrator CS, and PageMaker CS. Also proficient in MS Office XP Professional Excel, Word, Access, Powerpoint, Microsoft Publisher, and FrontPage. Highly experienced with Marketing/Sales & Large Scale Management Operations and set up of varied departments for successful and smooth startup. Experienced with entertainment issues including bookings and contracts as well as golf tournaments, large scale events, convention hosting and hotel and convention sales.
Honors and Community Service Awards: Won the 1997 Nevada/California Regional Phi Theta Kappa International Honor Society Literary Award. Also won the Honors Topic Literary Scholarship for three successive years while at TMCC. Competing against more than 5000 chapter officers from the USA, Canada, Japan and Germany, won the 1998 Phi Theta Kappa Distinguished Chapter Officer Gold Medal for writings and service. Was elected to Who’s Who in American Colleges and was named to the National Deans List four years in a row. Literary Award of Excellence for the Short Story Writers of America 1985. Nevada Jaycee of the Year 1980. Reno Jaycee of the Year 1979. Joint Informational Services Organization Military Writer Award 1969, USMC 5th Marine Division, 27th Marine Regiment. Non-Commissioned Officer of the Quarter, 5th Marine Division 1968. REFERENCES AND COPIES OF LETTERS OF RECOGNITION AVAILABLE UPON REQUEST
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